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Who's the Customer?

This is one of those, "Jar-Your-Reality" type articles. It comes as a result of a recent conversation with a client. The conversation revealed a specific mind set that is held by many in the business world and the public at-large. That mind set relates to a unilateral view of whom the customer actually is.

To illustrate this mind set at work, let's focus on the following situation: You go to purchase a vehicle at your local car dealership, discuss with the car salesperson a purchase of a vehicle, sign the papers on the deal and put down cash to finish and seal the transaction. You drive off the car lot satisfied that you made a good deal. The people who were involved in this situation are you and the car salesperson, who represents the car dealership.

Ponder the following. The question is, "Who is the customer?" Please take the time to think about this.

If you have the typical response of most people, your response is that the customer is obviously you. What most people with this mind set fail to realize is that although you are the one purchasing the car with your money, the salesperson is purchasing your money with his car.


Do you find this concept "provoking?" Care to read more? Want to take action that will "provoke your success?" This and fifty-seven more chapters designed to provoke your success can be found here.


Coach John S. Nagy is CEO and Lead Business Coach for Coaching for Success. Inc., a Business Coaching Service specifically designed for top level decision makers dedicated to peak performance in all facets of their activities. He's hired to focus them continuously in activities that bring higher returns on their resource use. His programs are for the seriously committed. This means having his clients work "ON" their businesses, not just "IN" it. He's a published author and a multi-degree professional with a nationwide client base. Coach Nagy can be reached through his E-mail address at his website at http://www.coach.net and by calling 813-949-0718.


Copyright 1999-2007 John S. Nagy

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